Published: Saturday 30 July 2022
The Avalanche ® success story started in 2001 with this white rose. Large flower, enormous presence, pure natural power, a modern classic. The outer petals have a hint of pale green which gives a fresh, lively look, whilst the other petals are pure white. Avalanche ® offers unprecedented quality with a full bud which always opens fully into a magnificent rose. Enjoy long, strong stems with surprisingly few thorns, fresh and soft herbaceous foliage, and an excellent vase life: Avalanche ® roses look fantastic for up to 14 days. White Avalanche ® is an all-rounder in the top segment and very popular for bridal work and memorial arrangements. The quiet beauty of white Avalanche ® represents innocence, spirituality, loving memory, and dignity. Avalanche ® is available year-round and also comes as a large spray rose.
It was only in 2000 that the Rose Avalanche first became popular, yet it’s now hugely prevalent with high-end florists, wedding planners, and floral designers. So, where does it come from, why Avalanche, and why the behind the name? It's time for a brief history.
The Origin of Rose Avalanche
The birthplace of probably the most famous white rose worldwide is at Lex . This breeder had developed the habit to add a to all the names of its varieties. For Lex that plus stood for many things. For their strength in conceiving intelligent solutions when creating and marketing rose varieties.
The plus also represented their global ambitions, yet a promise to never lose sight of the people at the local level. Last, it was a sign of their pride in connecting high-tech and genetic programs with grassroots creativity and intuition. And, honestly, the did make these roses easily identifiable.
From Lex to Dümmen Orange
Nowadays, the brand Rose Avalache is owned by breeder Dümmen Orange. It was April 2015 when Dümmen Orange was founded when corporate brands Lex , Bartels, Terra Nigra, Dümmen Group, Agribio China, Agribio Colombia, Oro, PLA, as well as their production locations changed their identities into one: Dümmen Orange.
The Queen of Roses
Avalanche ® has certainly earned its nickname The Queen of the Roses, being in a class of its own since day one. This modern classic has a large flower and fabulous presence and offers top quality all year round. It is no surprise that Avalanche ® regular features at major occasions such as royal weddings and other top events.
Avalanche ® roses are famous for their luxurious personality which fits both romantic bridal work and modern boho arrangements. Mono or mixed, they always stand out thanks to the large bud that always fully opens. It is extraordinary how these roses bring glamour to every day, every bouquet, and every arrangement in their own exceptional and reliable way.
One of the many outstanding aspects of Avalanche ® is the consistent quality, which is guaranteed by a select team of top growers. It is one of the many reasons Avalanche ® has won so many awards. Anyone looking for class, style, and quality opts for the unique beauty of Avalanche ® roses, always.
Available at Floral Expressions as a special order.