With Valentine’s Day approaching there will be a lot of flowers purchased on line for delivery around Sydney. Valentine’s Day is the busiest period for Sydney florists, it is also the biggest day for on line orders. If you are considering buying flowers on line this Valentine’s Day, there are a few pitfalls to avoid.
Sydney market is full of on line florists vying for your business. In addition, there are a number of order gathering websites from other states and overseas. These order gathering websites will pretend that they are located in the local Sydney suburb, but in reality they are just a front for businesses that may be located interstate, or overseas. These sites are best avoided, as they take your order charge a huge commission (up to 50%) and then resend it to a local florist. Therefore, your $100.00 may turn out to be worth only $50.00 as this is the amount that a local florist will get paid by the order gatherer.
Another reason to avoid these order gatherers is that often the local florist receiving your order from an order gather will not prioritise it, as they are not making as much money on them as the orders they get directly. After all, a $100.00 order with full margin is more valuable that a $50.00 order for the same product from an order gatherer. The internet is full of complaints about order gatherers not being able to fulfil orders. This happens a lot as local florists would rather look after the orders placed directly with them, rather than through the order gathering middle man.
The best way of avoiding order gatherers in Sydney this Valentine’s Day is to make sure that you look closely at the website from which you are ordering your flowers. For example, if you Google “Florist Northmead” 70% of the results do not take you to the only florist in Northmead. Yes, there is only one florist in Northmead, but there are 7 other listings that pretend to be Northmead florist. Best way to avoid the fakes is to look for a local address on their website as well as a local telephone number. If still in doubt, then call them and ask for their address, so you could visit them. Only a real, local florist will give you their address as they would love to see you in their store. Fake order gatherers will give you a fake story about having a warehouse in the area and that they do not allow public to visit. Truth is, they do not have a warehouse, but they use a florist somewhere in Sydney to make up and deliver your order – at a 50% lesser price!
So do not get stung this year. Order your Valentine’s Day flowers from a real, local Sydney florist.
Floral Expressions is an award winning florist located in Sydney’s Hills District, surrounded by Parramatta, Oatlands, Westmead, Baulkham Hills, Castle Hill, Pennant Hills, Kellyville, Winston Hills, and North Rocks. Our professional florists can design anything you require for your special occasion, from small posy to exquisite bouquet, elegant corporate arrangement, or magnificent wedding flowers. Visit our charming store in Northmead Shopping Centre, or call us on 02 9683 1116, or shop online at www.floralexpressions.com.au